How Bloggers and Entrepreneurs Use Facebook
Sixty bloggers and entrepreneurs tell all.
How are we ‘actually’ using Facebook?
Are we strategic or are we winging it?
What results are we seeing?
What return are we getting on the time we spend on Facebook promoting our posts/ sites?
How successful are our Facebook posts at actually driving traffic to our sites?
Of the 60 bloggers and entrepreneurs who have answered the
43% rank Facebook as the most important communication channel.
An additional 32% rank it as the second most important.
– Of those who ranked Facebook second, twitter, pinterest or email subscriber lists were ranked as number one.
What about the results?
53% of responders post on Facebook 1-5 times a day.
13% post more than 5 times a day;
25% post only a couple of times a week.
During the first 7 days after publication, 56% promote their posts or products ONCE on Facebook.
17% promote two-five times during the first 7 days.
How strategically are these 60 bloggers and entrepreneurs using Facebook?
12% stick to a well defined strategy.
16% are nearly always strategic.
31% have a broad outline of a strategy.
…41% are winging it.
Are you a blogger, run a website, web-shop or entrepreneur?
#StrategySaturday is an online community initiative to bring together busy bloggers and entrepreneurs to equip and assist consistent strategy development across all social media channels.
We’d love to here from you.
Read more about #StrategySaturday here.
And if you’re interested in assessing your current social media strategies, this is for you: Social Media Strategy Success Survey
How do you use Facebook?