How Bloggers and Entrepreneurs Use Pinterest
Are we strategic or are we winging it?
What results are we seeing?
What return are we getting on the time we spend on Pinterest promoting our posts/ sites? Or on others pinning our sites?
How successful are our pins in driving traffic to our sites?
Seventy five bloggers and entrepreneurs have answered the Social Media Strategy Success Survey and this is what they have to say:
22% Are quite happy with the response.
6% have been overwhelmed by it.
Of those who’ve been overwhelmed by the response on Pinterest, all of them are among the 10% who have a well defined strategy.
An additional 6% are nearly always strategic.
33% have a broad outline of a strategy.
And 46% are winging it.
How active are bloggers and entrepreneurs on Pinterest?
31% pin from once a week or so, to less than once a month.
16% pin a couple of times a week.
31% pin 1-5 pins per day.
15% pin 5-25 pins per day.
And 7% pin more than 25 pins per day.
The 75 bloggers and entrepreneurs who’ve answered the survey, spend anything from less than 2 minutes a day to up to 2 hours a day on Pinterest.
During the first 7 days after publication, 14% promote their posts or products more than 5 times on Pinterest. All of those who’ve been overwhelmed by the response on Pinterest are among this 14%.
6% promote their posts/ products more than 10 times.
4% more than 20 times.
43% promote their posts/ products sometimes or never during the first 7 days.
26% promote their posts once.
The remaining 17% promote their posts/ products 2-5 times during the first week.
And what’s the response in terms of actual traffic to blogs/ websites?
45% say less than 5% of their traffic comes from Pinterest.
16% say 5-15% of their blog/ website traffic comes from Pinterest.
19% say 15-30% of their traffic comes from Pinterest.
And 19% say 30-50% of their traffic comes from Pinterest.
3% say 50-75% of their blog/ website traffic comes from Pinterest.
What can we learn from bloggers and entrepreneurs who’ve had an overwhelming response on Pinterest:
Are you ready to shape, define and refine a personalized Pinterest strategy?
Welcome to #StrategySaturday – Owning Pinterest!
#StrategySaturday is an online community initiative to bring together busy bloggers and entrepreneurs to equip and assist consistent strategy development across all social media channels.
Read more about #StrategySaturday here.