Strategy Saturday – Owning Twitter
This week #StrategySaturday is all about twitter.
Not about how to set up an account, or how to plod along with your current status quo.
This week is about owning twitter!
If the response to your twitter feed has been less than you would have liked;
If you’re quite happy with the response to your twitter feed but you’d like to see more;
If you’d say that all you get on twitter is a peep every now and again;
This post is for you.
So far, more than 70 bloggers and website/ web-shop entrepreneurs have assessed their social media habits and success in the Social Media Success Survey.
Some have got twitter accounts that have had an overwhelming response.
This week instead of a general sum-up of the twitter results, let’s look at the accounts with an overwhelming response, those that see more than 30% of their blog/ website traffic coming directly from twitter. What’s the take home message from them?
Otherwise when it comes to twitter:
73% of those who responded to the survey said they were winging their twitter strategy (41%) or that they had a broad outline of a strategy (32%).
42% said the response to their twitter accounts was a squeak every now and again (21%), or that the response was less than they’d hoped for (21%).
47% say they’re quite happy with the response to their twitter accounts.
63% promote their posts only once (25%), to maximum five times (38%) in the first week post publication.
Now this isn’t only about owning twitter, #StrategySaturday is about owning twitter in 15 minutes a day!
How are you going to do it?
You’ve heard it before, you’ve read it above, you need to promote your posts/ website!
It isn’t there just incase someone might happen to stumble upon it. Come on! It’s worth far more than that.
The only way you’re going to be able to keep this up in less than 15 minutes a day is by scheduling (check out Buffer, Hootsuite or Social Oomph). Nobody has got the time to be popping over to twitter every 30 minutes during peak time every day to manually tweet links to your posts. When you’re actually sitting in front of your screen and using twitter, use the time to interact personally with the people you’re following. Retweet tweets that resonate with your feed. Answer questions. Ask questions. Engage. Be personal, be social.
Don’t confuse your ’social time’ with ’strategy time’. You need both.
Now while you’re at it, and you’re about to schedule 20 or so tweets about your one post/ page (10-15 to be published over the next 7 days and the rest to be published over the next 2-3 weeks) …Think about how you’re going to ’sell them’.
You’ve got 20 shots here, consider 3-5 different ways you could formulate your tweet.
What can you say that’s going to pull someone in?
Regurgitating the header might be good for one tweet, but take a few minutes to get creative with the others.
There are three points to this:
1. Nobody looking at your twitter feed is going to see the same phrase repeated into infinitum 🙂
2. You can post your tweets with 30 minute intervals during peak hours (11am – 2 pm) and know that even if the same person does see two of them – which is still pretty unlikely – they won’t see the same thing again.
3. It’s about finding out what get’s the best response.
It’s about trying, learning and refining how to formulate tweets that take on a life of their own.
If you’ve written a post or there’s a page of your website that you think would be particularly interesting to someone following you, then tweet the link directly to them and tell them why. Better yet tweet to two or three of them at once, so any replies/ retweets/ conversations immediately involve more than one other person, and hopefully more than one other person that’s actually interested in the content.
If you’ve got people around you who might likely be so interested in your content that they’d want to share it with their followers, then there are a few symbols you can add at the end of your tweet that will make all the difference: ’Please RT’. Just letting people know how you’d like them to respond to your tweet increases the likelihood of a retweet by a few hundred percent!
Not optional, essential!
Hashtags make your tweets searchable.
Using hashtags is about enabling yourself to be part of a conversation wider than your current following and the small percent of them that are on twitter at any given time.
Hashtags are about having your tweets found by people, interested in the topic you’re tweeting about and the link you’re sharing even an hour or two after your tweet was posted. And giving them the chance to follow you because they like what they read and they want to hear more.
Now I’m sure that many of you are using hashtags BUT take a few minutes to look at your latest tweets. Where have the hashtags got you?
Are you using general hashtags (like #pbloggers – parent bloggers) that you just think you ’should’ use? Or are you using specific hashtags (like #PND) highlighting the most specific words or topic of the post/ link you’re sharing.
Take a while to assess what’s been working for you so far and what’s had no results whatsoever.
Look at the hashtags your peers are using and the response they’re getting, might some of them be relevant for you?
Whichever hashtags you’re interested in, do a quick twitter search for them yourself and see what results you get. Is that the conversation you want to be part of? If not, try a variation.
I mentioned before the difference between ’social time’ and ’strategy time’ on twitter. And you’ve seen it yourself in the info graphic above. Bloggers and entrepreneurs that have had an overwhelming response to their twitter accounts spend everything from 10 minutes, to more than 2 hours a day on twitter. There was no correlation between an overwhelming response and time spent what so ever! The correlation was that they all always or nearly always stick to a well defined twitter strategy 🙂
So you don’t need to continue believing the myth that magic only happens when you’re prepared to spend more than an hour a day working for it. Or that if you are spending hours a day, you’re already doing everything you can do.
You can spend however much ’social time’ you like, but growth requires some ’strategy time’ too.
Then you can spend as much ’strategy time’ as you like, but don’t forget it’s Social Media. Not a stream of adverts, or impersonal prompts from you. People want to get to know you. They want to feel like they know the person behind the profile. Developing networks, relationships and friendships are what twitter is all about.
So, look through the people you follow and those that follow you. Who do you want to invest that bit extra in? Who would you like to interact more with? What have they been tweeting about lately? What links have they shared? What content can you interact with now and share?
Make a new list of the people you want to connect with right now so their tweets stand out from the crowd and it’s easy to see when they’re online (writing personal, social content) and connect with them.
Whatever your post/ site is about there are mega networks already connected and talking about those topics. Find them! Spend some time finding their twitter accounts. If you just posted a chocolate recipe, search @chocolate, @choc, @recipe, @foodporn what accounts do you find? Check the content they post and the number of followers they have.
If they’re relevant and interesting follow them. Make a new list and add them to it. This is your go-to list every time you publish content they’d likely be interested in – send it right to them.
Review what’s been happening on your twitter account this week. What’s been working for you? Where have you seen results. Are there particular people who you’ve seen re-tweeting your content multiple times this week? – Thank them.
What time of day have you had the best interaction? What type of posts? Links, images, video, quotes, serious, humorous?
There’s more to do! I have deliberately chosen to concentrate this post on angles I haven’t seen much coverage of in the past. For further reading I want to direct you to two fantastic posts by my lovely blogger friend Aby over at YouBabyMeMummy: Develop a Killer Social Media Strategy and How to Grow Your Twitter Following
Pop on over and tell us how you’ve got on 🙂
What’s your experience?
What works for you?
Feel free to copy the badge code below and add it to your site …I’ll send you virtual fudge!
Finally, if the #StrategySaturday initive has inspired you to developing and implement strategies for your social media channels; and if you’re seeing results, then we’d love you to give a shoutout! There are definitely others who should hear about it. Invite as many as you like 🙂
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…and let’s talk strategy!